Privacy Policy

To operate the Maidvy Platform and connect Customers with domestic staff, we collect the information you provide directly and information gathered automatically through your use of the Platform.

• Identity & contact details — name, phone number, email address, residential address and household information you share while registering or making a booking.
• Booking details — service category, preferred timings, joining date, household size, cuisine or care preferences and any special requirements.
• Payment details — billing name and address; sensitive card numbers are processed by our PCI-DSS compliant payment gateway and are never stored on Maidvy servers.
• Identity verification — KYC documents (e.g. Aadhaar / PAN / passport) collected only where necessary for onboarding and always with your consent.
• Communication records — call recordings, WhatsApp or email conversations with our team, for quality and dispute-resolution purposes.
• Device & usage data — IP address, browser type, referring URLs, pages visited, and cookies (see the Cookies section below).

Your information is used strictly for legitimate business purposes and is never sold. Primary uses include:

• Delivering, personalising and improving the Maidvy Services.
• Matching your household requirements with suitable Helper profiles.
• Processing payments, sending booking confirmations and issuing GST-compliant invoices.
• Coordinating with your Relationship Manager and providing customer support.
• Complying with legal, regulatory, tax or law-enforcement obligations.
• Sending service updates, replacement communications and (with your consent) marketing offers.

Maidvy shares your information only in the following limited scenarios:

• With Helpers or their agents, on a need-to-know basis, so they can attend interviews and begin the engagement.
• With payment processors (e.g. Cashfree) strictly to complete a transaction; we do not receive or store your full card details.
• With verification, communication or analytics service providers who are contractually bound to protect your data.
• With regulators, tax authorities or courts where disclosure is required by applicable law.
• With a successor entity in the event of a merger, acquisition or reorganisation, subject to the same privacy commitments.

We use cookies and similar technologies (e.g. localStorage, pixels) to keep you signed in, remember preferences, measure marketing performance and improve the user experience.

• Essential cookies — required for the Platform to function (session, security, load balancing).
• Analytics cookies — help us understand aggregate usage patterns so we can improve the product.
• Marketing cookies — where you have opted in, allow us to measure campaign effectiveness across platforms.

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected or as required by applicable law, whichever is longer.

• Active account data is retained while your account remains active.
• Booking and invoice records are retained for at least 7 years to comply with tax and accounting laws.
• Communication records may be retained for up to 3 years for quality assurance and dispute resolution.
• KYC documents are retained only as long as required for verification and legal compliance.

In line with applicable Indian data-protection law (including the Digital Personal Data Protection Act, 2023), you have the following rights over your personal data:

• Right to access — request a copy of the personal data we hold about you.
• Right to correction — ask us to correct inaccurate or outdated information.
• Right to erasure — request deletion of your data, subject to legal retention requirements.
• Right to withdraw consent — opt out of processing that is based on consent (e.g. marketing) at any time.
• Right to grievance redressal — approach our Grievance Officer for any privacy concern.

To exercise any of these rights, email us at support@maidvy.com with the subject line “Privacy Request”. We will respond within 30 days of receiving a valid request.

By using Maidvy, you consent to receive service-related communications (booking updates, payment receipts, replacement notifications) via SMS, WhatsApp, email or phone call. These are essential to service delivery and cannot be opted out of.

Promotional messages (offers, new services, blog updates) are sent only where you have opted in. You can unsubscribe at any time using the link at the bottom of every marketing email or by replying “STOP” to any promotional WhatsApp message.

Maidvy uses industry-standard technical and organisational measures to protect your personal data, including HTTPS/TLS encryption in transit, bcrypt password hashing, role-based access control, encrypted backups and periodic security audits.

The Maidvy Platform is intended for use by adults aged 18 and above. We do not knowingly collect personal information from minors. If you believe a minor has provided data to us, please contact us and we will delete such information promptly.

Your personal data is primarily processed and stored on servers located in India. In limited circumstances (e.g. for cloud infrastructure, email or analytics providers) data may be processed in other jurisdictions, always under contractual safeguards that provide protection equivalent to Indian data-protection standards.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or other operational reasons. When material changes are made we will notify you via email or an in-app notice, and we will always update the “Last Updated” date at the top of this page.

Continued use of the Platform after such changes constitutes acceptance of the updated Policy. We recommend reviewing this page periodically.

For any questions, complaints or grievance related to your personal data, please contact: